diversity the key

Does it matter who owns and controls the media? Does it matter who is feeding us the information that we see, read and hear every day? There are a lot of people who would say ‘It doesn’t matter, its only the news’, and there are also a lot of people who have strong opinions about who owns the media and what/how information is being released to the public.

Here is something to consider. If for some reason all of the world’s media enterprises were handed over to you, how would you control them? Would you release information from every other persons viewpoint regardless of whether you thought it was right? Or just the information that you think is important?

I think the point that I’m making her is that everyone has their own opinion on any given topic, whether it is the same one as the person standing next to them or not. This is why I think it matters who owns and controls the media because if we are just taking in information from one point of view, we aren’t able to make an informed opinion on the topic for ourselves. In my opinion, diversity is the key in who owns the media because if there is a large variety of viewpoints on information being fed to us, we are able to establish a more informed opinion about any given topic. If there was only one company who owned the media, it would get to the point where we would be getting almost identical information in the TV, newspapers, radio etc. I mean, there will always be stuff on the internet like smaller independent blogs with different opinions, but finding them is much more difficult than just watching the six o’clock news.

Here is an article which tells of Communication Minister Malcolm Turnbull’s proposal to change media ownership laws, allowing companies to own more media outlets:


This could potentially be a problem for diversity in media ownership. The change in the current media laws, like removing the ‘two out of three’ rule which allows companies to only own two of either TV, radio or newspapers, would see the companies with more money take over the media industry. Diversity would basically be dead, as companies with less money would be unable to compete with their richer rivals, meaning that the information we would be receiving would only be from a particular view.

So I guess I can wrap this up by saying that in my opinion, yes it does matter who owns the media. It is important to have a number of takes on a particular topic so you have more credibility in your own opinions. You’ve read my blog and my take on whether or not it matters who owns the media, and next you might read a blog of someone saying that it doesn’t matter who owns the media. And that’s the thing, now that you’ve seen the topic from different viewpoints, you are now able to make up your own opinion.


– N.D, Photograph, Viewed 17 April, https://imgflip.com/i/csbj3

– Knott, M 2015, Abbott to meet TV executives over changes to media ownership, News Article, Viewed 17 April, http://www.smh.com.au/federal-politics/political-news/abbott-to-meet-tv-executives-over-changes-to-media-ownership-20150411-1mj05f.html


3 thoughts on “diversity the key

  1. I really liked reading your opinion on media ownership and diversity within the media. It was very clever of you to include the rhetorical question “If for some reason all of the world’s media enterprises were handed over to you, how would you control them?” It really provoked me to think about how I would control the media enterprises, and I have to say the media would definitely be very biased if I were to own the majority of them. This supports your argument that whoever owns the media feeds their viewpoints and opinions to the public. The owners of Australia’s media forms certainly do have a certain degree of control of what is shown to its audience. The only thing I could suggest is including some examples of who owns what in the media industry to support your arguments even more. Other than that, I really enjoyed reading your blog. Well done!


  2. This is a great blog to read, you provide some thought provoking statements that really do add another dimension to your discussion of ownership in the media. I would like to discuss one point you made in the third paragraph of your blog, “diversity is the key in who owns the media because if there is a large variety of viewpoints on information being fed to us, we are able to establish a more informed opinion about any given topic.” This is an interesting statement, are you suggesting that it is up to the individual to “seek out” different viewpoints from different media outlets in order to form an unbiased and “whole” opinion of a topic? You also said that diversity is the key in the media, however the majority of media sources in Australia re owned by a small group of key figures. What are your thoughts on this?
    Overall you raised some good points and it was an interesting read! Thanks


  3. I agree with your statement that “if there is a large variety of viewpoints on information being fed to us, we are able to establish a more informed opinion about any given topic”
    The two words that really strike me in that statement are “informed opinion”. Where if we were getting the same right or left winged opinion from our news then we ourselves would not be able to make an educated conclusion about anything. I see this happening more frequently on social media websites, particularly Facebook.
    I came across this article that had similar ideas to what you presented in your post,
    It goes on to explain how politicians in the past have or tried to regulate media and the effects that it has had in Australia.
    Only constructive criticism I have for you is to double check your editing. I found some things that could have been easily avoided. Using hyperlinks instead of a URL can make your blog look more professional.
    Look forward to reading more of your blogs in the future.


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